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In contrast to the Western family-oriented event, in Japan Christmas is very much a couples' affair. As often happens, Japan has adapted a pick-and-choose approach to Western traditions, taking some aspects from the West and giving it an uniquely Japanese twist. The romantic event for couples usually is a fancy dinner and a solid night in a love hotel. In which context season-themed garments as pictured are not uncommon!
Options for single, increasingly desperate Japanese are basically to get tremendously drunk and/or go on a shopping spree. A common alternative possibility for both males and females is escaping societal expectations by holidaying in Thailand.
On a related note, today's papers feature the news that the birth rate prospects has hit an all-time low, causing grave problems for future pension schemes. The Japanese fail to marry and produce offspring, whither Japan Inc without citizens?